This year has been a pretty special year for us at Ultra168. Not only have we all witnessed some truly legendary ultra running performances both here and around the globe from the likes of Kilian Jornet, Anna Frost, Ryan Sandes et al, but we have also been blown away by the support and feedback we have received from all our readers for our efforts in bringing ultra running to a wider audience.
It was back in August of this year that we sat down as a team and scoped out some milestones for the first 6 months. Our aim was to live up to the name and bring you trail and ultra information 24 hours a day, 7 days a week. Well in a year of PB’s this is one to say we are proud of smashing out of the park !
To date we have had over 110,000 people interact with our website, FaceBook, Twitter and YouTube channels in a little over 7 months. They come from all corners of the globe, male, female, young, old, elite, beginner, spectator and commentator. To date we have created with your help over 250 unique posts attracting comments from a whose who of running, over 20 hours of interesting, entertaining and sometimes quirky video footage and over 2000 FB comments and tweets.
We have been at the forefront of global news when it comes to new products, race results and star interviews. Our coverage of Australia’s biggest ultra races has been at times almost as exciting as being their ourselves. And we would like to congratulate the winners of the four big Aussie ultras where records tumbled and the racing was as close as it comes.
And with the power of new media we have brought some of the global races we all love to be part of into our living rooms and onto our iPads, computer screens and smartphones in real time.
As 2011 comes to a close and we start to look towards new adventures in 2012 we are please to say that with your support Ultra168 will raise the bar still further in terms of bringing you the insights on our great sport in our usual no nonsense way. Our aim is to always put the runner at the heart of the story and we are please to say that this approach has made us the number 1 ultra running resource in Australia and New Zealand. For that we only have you, our readers to thank, for not only contributing but also along the way, becoming friends.
As with ultra running itself, we are always keen and eager to improve and so as always if you have any suggestions you feel would add to the experience, then please sing out! We will be on the road a lot more next year bringing more in-depth coverage from here and overseas so if you are racing anywhere on the planet in the next 12 months let us know and look out for some coverage.
And at the end of the day we will always be 4 mates who just love to run with like minded friends.
Have a wonderful last few days of 2011 and we look forward to much more trail running excitement in 2012
Happy New Year and a big thank you from
Andrew, Dan, Darrel and Marcus