Welcome to the new, slightly limited Ultra168 Store. I let the cat out of the bag a little early last night when doing some live product testing, but Ultra168 now has a store and is going into the retail game with a few items of branded gear, starting with some running caps and running singlets, which you can buy from now. Over time we’ll be adding more items of gear, but given this requires a little investment on my part initially, I thought I’d get the ball rolling with a few items and reinvest the profits into buying more gear as demand grows.
The reason why we’ve decided to do this is actually demand from our readers. Over the years people have asked me if we’re going to do any branded gear, so recently I thought, ‘why not?’. For starters, it would be pretty cool to see people running in Ultra168 shirts, plus it allows me to invest in getting some more writers on board to give you guys more quality articles and importantly, allow me to pay those people properly and accordingly.
Additionally, we’re going to be launching an Ultra168 Supporters initiative very soon too. More in depth details will follow on this, but just to give you a sense of what this is about, this is all about giving you, our readers access to great deals on racing and gear. We’ve got a number of partners signed up who’ve very kindly agreed to work with us and offer some great discounts. More details on this will come shortly, but suffice to say, that for a small annual fee you’ll get access to some great deals on races and gear.
For now, thanks to all of you for your support over the years and I hope you’ll join us in this next phase of what we’re doing.